TL;DR: Brevo in 30 seconds
- Brevo (Sendinblue until 2023) is an email marketing platform from Paris with a German interface, German support, servers in France and a data processing agreement built into the terms. We have run the Ecom-Tools newsletter on it since August 2026.
- Entry is cheap: Free with 300 emails a day, Starter from €7, Standard from €15 a month. Pricing follows the number of emails you send, not the size of your list. All prices are net; German customers pay 19 percent VAT on top.
- The contact trap: the cheap tiers allow only 500, 1,500 or 2,500 contacts. Import more and you land automatically in the 20,000-email tier at €28 (Starter) or €55 (Standard), even if you send 3,000 emails a month. That is exactly what happened to us.
- Automations are capped at 2,000 contacts on Free and Starter, A/B tests, a landing page and send-time optimisation only start at Standard, WhatsApp only at Professional for €499.
- Users praise usability, pricing and the GDPR setup but complain about account suspensions without explanation, automatic upgrades and a support that often answers from a template. On 10 September 2026 attackers exploited a flaw in the SSO login and 138 customer accounts were affected.
- Our rating: 4.1 out of 5. The best value among EU providers, with points off for the contact tiers, the automation cap and support.
- Try it yourself: start with Brevo for free, no credit card and no time limit.
Anyone starting a newsletter in Germany has two worries: how do I get the emails into the inbox, and how do I stay on the right side of the GDPR while doing it. For years the answer from agencies and comparison sites has been “Brevo”, formerly “Sendinblue”, the tool with the formerly blue and now green logo that sits near the top of almost every German newsletter comparison.
We did not just read up on it. Since 13 August 2026 our own newsletter has run on Brevo, after moving from MailerLite with 2,778 contacts, two welcome sequences, double opt-in through our own website and a connection to Digistore24. So we know the pricing page and the daily routine: import, approval of the first campaign, API, automations and the invoice.
In this review we show what Brevo really costs in 2026 and where the pricing tiers bite, which features a store owner needs and which plan they sit in, how data protection and deliverability hold up, what users report in reviews, and when MailerLite, CleverReach or Klaviyo is the better choice.
Our rating: 4.1 / 5
The complete package for German beginners: email, automations, transactional email, CRM and chat in one account, a free plan without time limit, servers in the EU, a German interface and invoices from the German subsidiary. Points off for the contact tiers that make small lists expensive, the 2,000-contact automation cap on Free and Starter, a support that prefers suspending to asking, and the SSO vulnerability of September 2026.
| Ease of use & setup | ★★★★☆ 4.3 |
| Features & automations | ★★★★☆ 4.2 |
| Value for money | ★★★★☆ 4.0 |
| GDPR & data location | ★★★★½ 4.6 |
| E-commerce integration | ★★★½☆ 3.8 |
| Support & account security | ★★★½☆ 3.5 |
🔍 Rated with our 5-criteria framework – every score can be recalculated.
Not an affiliate link. We earn nothing from this recommendation.
What is Brevo?
Brevo is an email marketing platform that by now does far more than newsletters: automations, transactional email, SMS, WhatsApp, web push, a small CRM, a website chat and meeting scheduling all live in the same account. The core is still the newsletter, and that is what most customers use it for: import contacts, build a template, schedule a campaign, check the opens.
The company was founded in Paris in 2012 as Sendinblue by Armand Thiberge, who still runs it. The route to Germany went through Berlin: in 2019 Sendinblue bought the Berlin provider Newsletter2Go with 16,000 paying customers, which became today’s Brevo GmbH, the entity that invoices German customers and staffs the German-language support. The new name followed in May 2023, with the explanation that only a third of customers still send newsletters exclusively. Since then Brevo has positioned itself as the European counterpart to Mailchimp and HubSpot.
The numbers: around 600,000 customers in 180 countries, annual revenue that passed €200 million in 2025, profitable since 2023, a good 1,000 employees in Paris, Berlin, Vienna, Sofia, Toronto and India. In December 2025 General Atlantic and Oakley Capital invested €500 million, which made Brevo a unicorn, and the company announced a target of €1 billion in revenue by 2030, almost half of it through acquisitions. France, Germany and the USA account for two thirds of revenue. In Germany, counts of installed newsletter tools put Brevo fourth behind Mailchimp, CleverReach and Klaviyo.
Brevo on video
The reviewer in this video has used Brevo for five years and explains in February 2026 why he is staying, including the weak spots. The prices shown do not fully match the tiers below yet:
Video: EmailTooltester (Brevo review after five years of use, February 2026; the channel runs affiliate links in its description)
The plans at a glance
Brevo prices differently from Mailchimp or Klaviyo: it is not the number of contacts that sets the price but the number of emails you send per month. That sounds like an advantage for everyone who rarely writes to a large list, and it is one. Since 2025, though, the logic has a catch, more on that in a moment. All prices are net; Brevo GmbH charges German customers 19 percent VAT, even with a VAT ID. These are the four plans in September 2026:
| Plan | From (monthly / yearly) | Emails | What you get | What is missing |
|---|---|---|---|---|
| Free | €0 | 300 a day | editor, templates, forms, transactional email, basic CRM, AI assistant, 100,000 contacts stored | Brevo logo in every email, automations for 2,000 contacts only, 1 user, basic stats |
| Starter | €7 / €6.33 | from 5,000 a month, no daily limit | web push, segmentation, email support | logo removal costs €9 extra, no A/B tests, no landing page, automations still capped at 2,000 contacts |
| Standard | €15 / €13.50 | from 5,000 a month | unlimited automations, A/B tests, AI send time, heatmaps, 1 landing page, no logo, up to 3 users (add-on), priority support | WhatsApp, phone support, product recommendations, back-in-stock |
| Professional | €499 / €449.08 | from 150,000 a month | WhatsApp, pop-ups, mobile push, 10 users, AI segments, phone support, 10 landing pages | nothing a beginner needs |
On top comes a CRM module: Sales Free with 50 open deals and one pipeline is included in every plan, Sales Essentials at €29 a month (€26.08 on annual billing) lifts the limits and adds Instagram and Messenger chats. Further add-ons are extra users at €9, SMS credits by country and volume, prepaid email credits from 5,000 emails that never expire, and a dedicated IP for €251 a year, which is only available from Professional. Annual billing saves 10 percent, upgrades apply immediately and are prorated, downgrades only take effect on the next billing date. Non-profits get 20 percent off. Payment is by card, SEPA direct debit (not for the first payment) or PayPal.
The most important features
Editor and templates. The drag-and-drop editor is the reason Brevo scores so well in beginner tests: drag blocks, set colours, write a paragraph, done. Around 50 templates are included, fewer than at Omnisend or Mailchimp, but enough for a store newsletter. Since 2026 Brevo has been rolling out a new editor, which was already active for us in August and responds noticeably faster than the old one. If you build templates externally, for instance with Stripo, you import them as HTML.
Contacts, lists, segments. Brevo separates strictly between lists (where you import), segments (dynamic filters) and attributes (custom fields such as source or opt-in date). That is more powerful than MailerLite’s group model but confusing at first; the list logic is a recurring point of criticism in reviews. Well solved: unsubscribes, bounces and spam complaints land automatically on a blocklist and are never contacted again, whatever list they sit in.
Automations. The workflow editor knows triggers such as “added to list”, “entered segment”, birthday, website events or abandoned cart and branches on conditions. Since April 2026 an AI assistant builds the workflow from a text description. Templates for welcome sequence, abandoned cart and birthday are included. The limit is stated above: on Free and Starter only 2,000 contacts may pass through active workflows, after that nobody else gets in. Only contacts that actually enter an automation count, not the list size, which we verified ourselves with 2,771 contacts in the account and running flows.
Transactional email and SMTP. Order confirmations, password emails or double opt-in emails from WordPress, WooCommerce or your own app run through the same account, via SMTP relay or API, in every plan including Free. That is why many people use Brevo purely as an SMTP service for €7. Since November 2025 there are separate SMTP keys per application instead of the master password.
AI assistant Aura. The assistant sits as a chat window in the account and writes subject lines, copy and translations, generates images and builds segments. Since October 2025 there has been an MCP server through which Claude or ChatGPT can edit contacts and campaigns directly in the account; we use it to prepare our issues. AI segmentation and the data analyst remain reserved for Professional. Important for the fine print: according to the terms, AI inputs go to third-party providers such as OpenAI, Google and Anthropic.
CRM, chat, meetings. Deals, pipelines, meeting scheduling and a website chat are included in the free version, within limits. For a store that is nice but no replacement for Gorgias or a real ticket system. The mobile app exists only for chat (“Conversations”) and telephony; there is no campaign app.
Brevo for online sellers
This is where Brevo parts ways with Klaviyo. The basics are good: orders, products and customers are synced from the store, which yields segments such as “has not bought in 90 days” and flows for abandoned carts. Revenue attribution per campaign has come with a product table since summer 2026. What is missing are the e-commerce extras: product recommendations, back-in-stock emails and coupon codes only sit in the Professional plan, and reviews and a tag system do not exist at all.
| Store system | Integration | What you need to know |
|---|---|---|
| Shopify | “Brevo PushOwl” app, 4.8 stars from 2,242 reviews | the old Brevo app has disappeared from the store; the successor comes from the push provider PushOwl acquired in 2021 and brings abandoned cart, browse abandonment and push |
| WooCommerce | own plugin, 30,000 installs, rebuilt in October 2025 | sync of customers, orders, carts; the general WordPress plugin (100,000 installs, 4.1 stars) handles forms and SMTP |
| Shopware 6 | third-party plugin | Brevo provides no support for it; one-way sync, no custom attributes, no order confirmation through the plugin |
| JTL-Shop | official plugin discontinued | replacement only through the paid extension from WebStollen |
| Wix, Jimdo, website builders | form embed, Zapier, Make, n8n | no order sync, so no cart flows |
| Digistore24, CopeCart, Etsy | via Zapier/Make or the API | buyers land in a list via webhook, which is how we solved it |
What Brevo really costs
The €7 in the ads applies to 5,000 emails a month, and that tier allows only 500 stored contacts. That is the change many comparison sites still do not show: since 2025 the three smallest tiers have been tied to contact limits. This is the ladder in September 2026, read directly from the pricing calculator, net:
| Emails per month | Contacts allowed | Starter monthly | Standard monthly | Standard yearly (per month) |
|---|---|---|---|---|
| 5,000 | 500 | €7 | €15 | €13.50 |
| 10,000 | 1,500 | €14 | €29 | €26.08 |
| 15,000 | 2,500 | €21 | €41 | €36.92 |
| 20,000 | 500,000 | €28 | €55 | €49.50 |
| 30,000 | 500,000 | €35 | €62 | €55.83 |
| 50,000 | 500,000 | €47 | €79 | €71.08 |
| 100,000 | 500,000 | €70 | €129 | €116.08 |
Our own worked example. We have 2,771 contacts in the account and send two issues a month to around 1,400 recipients, so under 3,000 emails. Purely by volume that would be the 5,000 tier at €7. But since that tier allows only 500 contacts and even the 15,000 tier stops at 2,500, Brevo forced us into the 20,000 tier: €28 a month on Starter, €55 on Standard. We pay four times the advertised price for emails we never send. A new-customer discount code halved the bill for the first months after the move, which changes nothing about the ratio.
Realistically, Brevo costs a German store with 3,000 contacts and two newsletters a month €28 (Starter, with Brevo logo), €37 (Starter plus logo removal) or €55 (Standard with unlimited automations), plus VAT in each case. MailerLite charges around $33 for a list of that size, CleverReach €35 net, Klaviyo about $60. So Brevo is only cheap as long as the list stays under 2,500 contacts or the email volume is high anyway.
Brevo upgrades you automatically
If you exceed the contact limit of your tier, Brevo moves your subscription to the next tier without asking and charges the higher price. The help centre states it plainly (“we will automatically upgrade your plan to the next tier”), and it is one of the most frequent complaints on Trustpilot: a German user saw his €17 plan jump to €55 after an import in May 2026. Brevo announces it with a warning email at 80 percent of the limit. Clean up before importing: unsubscribed contacts, bounces and dead addresses count as stored contacts as long as they are not deleted. You only get back into a smaller tier once your contact count is below its limit again, and only by cancelling and rebooking.
How prices have changed
Until autumn 2022 the tool was called Sendinblue and sold Lite and Premium from $25 for 20,000 emails without contact limit. Those became Starter and Business, and in May 2024 the Starter entry price fell to $9, but for only 5,000 emails. Since spring 2025 at the latest the small Starter tiers have been tied to contact limits; users in the Brevo community have complained since March 2025 about “500 contacts on the paid plan, 5,000 on Free”. The big restructuring followed in October 2025: Business became Standard, a new Professional plan from €499 took WhatsApp, pop-ups and product recommendations upmarket, and landing pages disappeared from Starter. For existing customers with few emails and a large list that meant a doubling to quadrupling. The free plan stayed at 300 emails a day and 100,000 contacts. Small consolation: in euros Brevo is cheaper than in dollars, Starter costs €7 instead of $9, Standard €15 instead of $18. Reviews about “opaque costs” have piled up on Trustpilot since then; Brevo’s replies point to the warning emails.
Data protection, server location, invoicing
On this point Brevo has something over the American providers that cannot be replicated. According to the terms, the contracting party for customers in Germany, Austria and Switzerland is Brevo GmbH in Berlin, backed by Sendinblue SAS in Paris; data sits on the company’s own servers at OVH in France and Germany and at Google Cloud in Belgium, the data processing agreement is part of the terms and does not need a separate signature, the company is ISO 27001 certified and has its measures audited by TÜV Rheinland. The Berlin-based Brevo GmbH, which grew out of Newsletter2Go acquired in 2019, invoices German customers and provides German-language support.
It does not work entirely without US involvement, though: Cloudflare, Zendesk and Twilio are listed as sub-processors in the terms, and the AI features send inputs to OpenAI, Google and Anthropic, each covered by the Data Privacy Framework and standard contractual clauses. If you do not want the AI, you switch the agents off in the account. For forms Brevo delivers double opt-in with timestamp and form ID in the contact profile, which is enough for German proof requirements only if you let Brevo build the form. With your own forms, as in our case, you have to store time and IP yourself. The tracking pixel and the website script need consent in the cookie banner.
What works well day to day
Importing 2,778 contacts from MailerLite took a quarter of an hour: upload the CSV, map columns to attributes, mark unsubscribes and bounces as blocked straight away. The numbers matched afterwards to the contact. Templates can be imported as HTML, lists sorted into folders, and segments use attributes we created ourselves, such as a contact’s source or reactivation stage.
Sending is quietly reliable. Our first issue after the move reached 27 percent counted opens with 0.8 percent unsubscribes and zero spam complaints, figures that have held up in the following issues. The assistant walks you through domain authentication with DKIM and DMARC step by step, and Brevo points out clearly that Microsoft mailboxes now reject email without DMARC.
And Brevo is more than a newsletter tool. Having transactional email from WordPress, the double opt-in confirmation from our own website and the newsletter run through one account saves a second tool. The MCP server makes Brevo interesting for anyone who prepares campaigns and contacts with an AI assistant. And the German-language academy explains the basics from deliverability to segmentation for free, with a certificate.
Where the limits are
The contact tiers. Described in detail above and the most important criticism: with a list of 3,000 addresses you pay €28 instead of €7, and the automatic upgrade comes without asking when you cross the line.
The automation cap. 2,000 contacts on Free and Starter sound like a lot but are not: a welcome sequence, a cart flow and a reactivation share this limit, and it is cumulative. If you had 2,000 sign-ups in a year, your welcome email stays silent for number 2,001. Brevo warns at 80 percent; the fix is the Standard plan at €55 for a list above 2,500 contacts.
Suspensions without explanation. Brevo protects its sending IPs aggressively. Accounts get suspended after the first import, the first campaign or an unsubscribe rate above one percent, sometimes even with confirmed lists, and the release drags on for days. Our first campaign after the plan change sat in a manual review without anyone warning us. For time-critical topics that is a risk. On Trustpilot, suspension without explanation is the most frequent one-star topic, and among German-language reviews 31 percent are one star, far above the overall average.
Support by template. Tickets exist in every plan, phone only from Professional, and a live chat for customers no longer, an AI assistant has replaced it. Answers usually arrive within 24 hours, often in German, sometimes in English, and in the case of suspensions rarely with an explanation. Positive reviews praise individual staff by name, negative ones speak of “bot support”. Both are true, depending on whether the problem fits a template.
An API with gaps. Automations cannot be created via the API, the templates a workflow copies during setup cannot be edited via the API, the built-in double opt-in requires a template created in the editor and rejects those created via API, and the list overview reports zero subscribers for every list, only the single-list query is correct. In the end we built our own token procedure for double opt-in. And the IP restriction for API access is active by default; anyone with a changing IP gets nothing but error 401 until it is released.
The SSO incident. On 10 September 2026 an attacker exploited a flaw in the SAML login: he created his own account with SSO, invited outside users and gained access to their organisations through his identity provider. Brevo closed the gap after two hours; 138 accounts were affected, contacts were exported from 43 of them, phishing emails went out through six, among others to 347,000 newsletter recipients of the crypto wallet maker Trezor. For beginners without SSO the flaw was not exploitable, but it shows that Brevo as sending infrastructure is a worthwhile target. The incident is openly documented on the status page.
What applies specifically to the DACH region
Among the big providers Brevo is the only one combining an EU headquarters, German invoicing and German support. CleverReach and rapidmail are more German but pricier and functionally smaller, MailerLite sits in Lithuania and bills in dollars, Klaviyo and Mailchimp in the USA. Anyone who wants to start in Germany without warning-letter risk gets a data processing agreement, double opt-in and unsubscribe link with Brevo without extra effort. The limits are economic rather than legal: the contact tiers, WhatsApp only from €499 and SMS credits billed by country.
What users say about Brevo
On the merchant and software portals Brevo sits steadily at 4.5 and above, on Trustpilot at 4.0. The one-star reviews are still worth a look, because they revolve around a handful of topics:
| Platform | Rating | Count | Tenor (09/2026) |
|---|---|---|---|
| Trustpilot | 4.0 / 5 | 7,204 (752 in 12 months) | 76% five stars, 13% one star; Brevo replies to 97% of negative reviews; German-language reviews 286 with 31% one star |
| Capterra | 4.6 / 5 | 3,517 | ease of use 4.6 · support 4.5 · value 4.5 |
| OMR Reviews (DE) | 4.5 / 5 | 454 | criticism: list logic, suspensions without warning, reporting |
| G2 | 4.5 / 5 | 2,716 | top rating, criticism of deliverability and automated support |
| Shopify App Store (PushOwl) | 4.8 / 5 | 2,242 | 95% five stars |
| wordpress.org (plugin) | 4.1 / 5 | 285 | 46 one-star ratings, mostly about the 2025 push update and a WooCommerce checkbox bug |
The criticism concentrates on four points. First, suspensions: a German user lost access in July 2026 before sending his first newsletter, the annual fee was paid, no explanation came; a Danish company was suspended repeatedly in August despite meeting all conditions, another customer with 50,000 confirmed contacts five minutes after a blocked campaign. Second, pricing: in May 2026 a Standard plan jumped from €17 to €55 after an import without being asked, others report charges months after cancelling. Third, support, which one-star reviews describe as “bot support” with standard replies. Fourth, deliverability: on Reddit several users complained in June 2026 that emails do not arrive at certain domains, and an EmailToolTester test in early 2026 measured around 80 percent delivery on average with an outlier at Outlook. Our own figures are better, but our list is small and confirmed.
Praise in almost all German tests and reviews goes to the same things: pricing by email volume instead of contacts, a usability that leads to the first newsletter without prior knowledge, the EU location with data processing agreement and TÜV audit, the combination of newsletter, transactional email and CRM in one tool, and a support that satisfied customers name personally. Für-Gründer.de ranked Brevo ahead of MailerLite, CleverReach and rapidmail in September 2026, and EmailToolTester named it best tool of 2026. The review picture matches our experience: start clean and you have a very good tool. Stand out and you have a problem.
Brevo compared with the alternatives
| Tool | Free plan | Entry | approx. 2,500 contacts | HQ / servers | German UI / support | Better than Brevo if |
|---|---|---|---|---|---|---|
| MailerLite | 250 subscribers, 2,500 emails | from $12 | $33 | Dublin/Vilnius, EU servers | support only | your list is bigger than your sending and you want the simplest editor |
| CleverReach | 250 recipients, 1,000 emails | €15 net | €35 net | Rastede, German servers | yes / yes | you want a German contracting party and plain newsletters are enough |
| rapidmail | no free plan, pay-per-send from €20 | €15 | €35 | Freiburg | yes / yes | you only send every few weeks |
| Klaviyo | 250 profiles, 500 emails | $20 | approx. $60 | Boston, US servers | UI yes, support EN | you run a Shopify store with budget and want revenue per flow |
| Omnisend | 250 contacts, 500 emails | $16 | $59 (Pro) | Vilnius, EU | EN only | you want ready-made store automations with SMS and push from the EU |
| Mailchimp | 250 contacts, 500 emails | $13 | $45 | Atlanta, US servers | UI yes, support EN | integrations matter more to you than data location |
| GetResponse | 14-day trial only | €16 | €27 | Gdańsk, EU | yes / yes, 24/7 | you need webinars and funnels in the same tool |
| Shopify Email | 10,000 emails/month included | $1 per further 1,000 | $0 | Ottawa | yes / yes | you are on Shopify and only want simple campaigns |
The rule of thumb: Brevo if you want an EU location, German support and transactional email in one tool, and your list is either small or you send a lot. MailerLite if the list is large and sending is rare. CleverReach or rapidmail if a German contracting party is the decisive argument. Klaviyo or Omnisend if the store is the centre and you want flows, recommendations and revenue attribution without paying €499 for Professional. Shopify Email if ten thousand emails a month are enough. Prices are list prices from September 2026; the US providers bill in dollars.
Who Brevo is right for
A good fit if you want to start with a newsletter and transactional email from one account, if your list is under 2,500 contacts or you send a lot anyway, if EU data location, a data processing agreement and a German invoice are mandatory, if you use Shopify or WooCommerce, and if you value a free offer without time limit to learn first.
A poor fit if you have a large list you rarely write to (then compare MailerLite), if you want cart flows, product recommendations and reviews from one tool (Klaviyo or Omnisend), if you use Shopware or JTL, if you expect phone support without paying €499, or if your business depends on fast, time-critical campaigns and cannot survive a multi-day account review.
Our verdict
Brevo is the newsletter tool we are keeping after the move from MailerLite, and that says more than any star table. Editor, automations, transactional email, forms and CRM in one account, servers in France, data processing agreement in the terms, German invoice: for a store in the DACH region that is the least friction we know.
What keeps the rating at 4.1 is not on the pricing page: contact tiers that lift small lists with few emails to €28 or €55, an automation cap that makes Free and Starter practically unusable for stores with a welcome sequence, a support that suspends instead of asking, an API that fails to deliver what the documentation promises in several places, and a security incident in September 2026 that made the dependence on the sending provider visible.
Our recommendation: start on the free plan, authenticate your domain on day one, clean up your list before importing and budget for the 20,000 tier as soon as you pass 2,500 contacts. Take Standard if automations are your core business, otherwise Starter with logo removal is enough. And plan the first campaign after a plan change with two days of buffer, because Brevo reviews it.
Try Brevo yourself
The free plan has no time limit and needs no credit card: 300 emails a day, editor, forms, transactional email and basic CRM. That is enough to set up domain, template and welcome sequence before you decide on a tier.
Not an affiliate link. We earn nothing from this recommendation.
Frequently asked questions about Brevo
How much does Brevo cost per month?
Free costs nothing and allows 300 emails a day. Starter begins at €7 for 5,000 emails, Standard at €15, Professional at €499. The cheap tiers are tied to contact limits, though: 500 contacts at 5,000 emails, 1,500 at 10,000, 2,500 at 15,000. From 20,000 emails 500,000 contacts are allowed, at which point Starter costs €28 and Standard €55. Annual billing saves 10 percent, logo removal on Starter costs €9 extra. All prices are net; German customers pay 19 percent VAT on top.
Is Brevo GDPR compliant?
Yes, as far as a tool can be. Brevo is based in Paris, stores data in France, Germany and Belgium, delivers the data processing agreement as part of its terms, is ISO 27001 certified and offers double opt-in with timestamp. US providers such as Cloudflare, Zendesk and the AI vendors are involved as sub-processors. You have to provide the cookie banner for the tracking pixel and website script yourself.
What is the difference between Starter and Standard?
Standard lifts the 2,000-contact automation cap, adds A/B tests, AI send time, click heatmaps, one landing page, up to three users for a surcharge, and removes the Brevo logo without extra fee. At the same email tier Standard costs about twice as much, €55 instead of €28 at 20,000 emails. If you only send newsletters, Starter is fine; if you need welcome and cart flows for a growing list, there is no way around Standard.
Can I cancel Brevo monthly?
Yes, the monthly plan runs until the end of the billing period and then ends, or it can be paused for one to three months. The annual plan renews automatically unless you cancel beforehand, and Brevo does not refund prepaid fees. A downgrade takes effect on the next billing date, an upgrade immediately with prorated billing. Note that Brevo upgrades you automatically when you exceed the contact limit, and getting back into a smaller tier only works by cancelling and rebooking. Add-ons and prepaid credits are non-refundable. After cancellation you fall back to the free plan and your contacts are kept.
Is there German-language support at Brevo?
Yes. Interface, help centre and academy are available in German, and support tickets are handled in six languages, also on the free plan. Phone support only starts at Professional, and there is no longer a live chat for customers. Response time is usually under a day, and answers occasionally come in English. In the case of account suspensions many users report standard replies without explanation.
Brevo or MailerLite: which is better for beginners?
MailerLite prices by contacts, Brevo by emails. With a small list under 500 contacts Brevo is cheaper; with 3,000 contacts and few emails MailerLite at around $33 beats Brevo’s €28 only narrowly, and MailerLite’s editor is considered simpler. Brevo scores with transactional email, CRM, German support and the EU location. We moved from MailerLite to Brevo, mainly for the German invoice and the connection to our website.
Why does Brevo suspend accounts?
Brevo sends for all customers through shared IP addresses and therefore reacts hard to signals that threaten its reputation: high bounce or unsubscribe rates, spam complaints above 0.3 percent, purchased lists, unusual imports right after registration. The first campaign after a plan change can also go into a manual review. If you import only confirmed addresses, authenticate your domain and start slowly, you usually have no problems. In the event of a suspension only a ticket with proof of consent helps.
