A funnel builder takes visitors through fixed steps to a sale or an enquiry: landing page, checkout or form, extra offer, thank-you page. But very different programs go by the names funnel tool and funnel software.
This list only includes tools we have tested and scored using our test method. They are sorted by use case, and within each group the test score alone decides the order.
Our picks by use case
- Funnels with their own checkout for Shopify: Funnelish, score 4.4
- Landing pages and enquiries in German-speaking markets: onepage.io, score 4.0
- Landing pages inside your Shopify store: GemPages, score 4.5
- Full control over design: PageFly, score 4.4
- Product pages in minutes: PagePilot, score 4.3
Prices and ratings checked on 5 November 2026.
Which funnel builder do you need?
Before you compare prices, work out the type. The three kinds solve different problems and can rarely replace each other.
| Type | What it builds | Right for you if you … | From our tests |
|---|---|---|---|
| Funnel builder with checkout | Sales page, own checkout, order bump, upsell | … send ad traffic to a single offer | Funnelish |
| Landing page and lead funnel | Landing page, multi-step form, quiz, appointment request | … collect enquiries or newsletter contacts | onepage.io |
| Page builder in your store | Landing pages and product pages in Shopify, the checkout stays Shopify’s | … run a store with several products and want better pages | GemPages, PageFly, Replo, PagePilot |
Funnel builders with checkout and landing pages
These two tools work independently of a store theme. Funnelish sells, onepage.io collects enquiries.
| Rank | Tool | Best for | Score | Price | Links |
|---|---|---|---|---|---|
| 1 |  Funnelish | Shopify funnels with their own checkout | 4.4 / 5 | from $49/month | Read reviewVisit site* |
| 2 |  Onepage.io | Landing pages and enquiries, servers in Germany | 4.0 / 5 | Free · Essential from €19.90/month | Read reviewVisit site* |
* Affiliate link: If you buy through a link marked with *, we earn a commission. The price stays the same for you, and it has no influence on score or rank.
Funnelish
Funnelish replaces the Shopify checkout with its own funnels: one-page checkout, order bumps and one-click upsells, with no transaction fees of its own. Orders sync with Shopify.
Entry costs $49 a month, or $41 on annual billing. The Basic plan includes 20 funnels and up to 20,000 visitors a month. There is no free plan, only a free trial.
The learning curve is noticeable, and experiences with support vary: on Trustpilot, Funnelish has 3.8 out of 5 from 66 reviews. Read the Funnelish review
onepage.io
onepage.io is a German landing page builder with servers in Germany and German-language support. For coaches, consultants and service providers in German-speaking markets, it is the simplest way in.
The free plan covers one website with five pages. Paid plans start at €19.90 a month, or €9.90 on a 24-month term, excluding VAT. Multi-step forms and funnels are an add-on with a free tier, and the paid tiers start at €39.90 a month.
The funnel and automation features stay lean, and onepage.io won’t replace a store. According to our review, you can only cancel through support. Read the onepage.io review
Page builders for Shopify
A page builder creates landing pages and product pages in your store. The checkout stays Shopify’s, and stock and orders work as usual.
| Rank | Tool | Best for | Score | Price | Links |
|---|---|---|---|---|---|
| 1 |  GemPages | Beginners, funnels with post-purchase upsells | 4.5 / 5 | Free · from $29/month | Read reviewVisit site* |
| 2 |  PageFly | Full design control, free start | 4.4 / 5 | Free (1 slot) · from $24/month | Read reviewVisit site* |
| 3 |  Replo | Design teams and agencies | 4.3 / 5 | Free previews only · from $99/month (annual) | Read reviewVisit site* |
| 4 |  PagePilot | AI product pages for testing | 4.3 / 5 | from $39/month | Read reviewVisit site* |
GemPages
GemPages has the best overall package for beginners: a simple editor, many templates and, on the Optimize plan, sales funnels with post-purchase upsells.
You can publish one page for free. The Build plan costs $29 a month, or $23 on annual billing, and Optimize costs $59. On the Shopify App Store, the app has 4.9 stars from 4,270 reviews.
In 2026, several users reported that billing continued after they uninstalled the app. So check your Shopify invoice after removing it. Read the GemPages review
PageFly
PageFly gives you the most control over design. In return, the learning curve is steep.
The free plan covers one slot, meaning one page or one section. The Builder plan costs $24 a month from five slots and includes A/B tests. Heatmaps and funnel analytics only come with Accelerate at $99.
Several reports from 2026 mention leftover code in the theme after uninstalling. Read the PageFly review
Replo
Replo is the most powerful builder in this list, with Figma import, A/B tests and clean code. It is built for design teams and agencies.
For most beginners, Replo is too expensive: the free tier only offers previews. Publishing costs $119 a month, or $99 on annual billing. Read the Replo review
PagePilot
PagePilot turns a product URL into a finished product page in a few minutes. That suits quick testing of new dropshipping products.
The Lite plan costs $39 a month and includes ten AI product pages. PagePilot isn’t a classic funnel builder: the vendor advertises upsells and bundles in the cart, not multi-step funnels.
Design options are limited, and the vendor makes no commitments on GDPR. Read the PagePilot review
How much does a funnel builder cost?
Paid entry plans range from €19.90 to $119 a month. What matters is which plan contains the feature you need.
| Tool | Free | Paid from | With a longer commitment | Good to know |
|---|---|---|---|---|
| Funnelish | no, trial only | $49 a month | $41 a month (annual) | Checkout, order bumps and upsells on every plan |
| onepage.io | 1 website, 5 pages | €19.90 a month, excl. VAT | €14.90 (12 months), €9.90 (24 months) | Funnels as an add-on, paid from €39.90 |
| GemPages | 1 published page | $29 a month | $23 a month (annual) | Sales funnels and upsells from Optimize at $59 |
| PageFly | 1 slot | $24 a month | Accelerate: $990 a year | A/B tests from $24, funnel analytics from $99 |
| Replo | previews only | $119 a month | $99 a month (annual) | 15 published elements on the Starter plan |
| PagePilot | yes, without import to your store | $39 a month | $390 a year | 10 AI product pages a month on Lite |
Prices read on 5 November 2026 on the Shopify App Store or vendor websites. For dollar prices, the vendors don’t say whether VAT is added.
Building a funnel for free: what the free plans are worth
The free plans are fine for trying things out, but rarely enough to run on:
- onepage.io is the most generous: one website with five pages, but on an onepage.io subdomain.
- GemPages and PageFly allow one published page. That’s enough for a single campaign.
- Replo and PagePilot only show what the page would look like. Publishing costs money.
Well-known funnel builders we haven’t tested
We haven’t tested these vendors, so they have no score and no rank. We mention them because they appear in almost every comparison. Details come from vendor websites, Trustpilot and OMR Reviews (a German review portal), as of 5 November 2026.
- ClickFunnels (USA): from $97 a month, or $81 on annual billing. There is a free trial, but the pricing page doesn’t state its length. Trustpilot 4.7 from 2,523 reviews, OMR Reviews 3.8 from 11.
- Perspective (Berlin): from €47 a month excl. VAT on annual billing, with a 14-day free trial. The vendor calls itself a “mobile-first funnel builder” for appointments, applications and leads. OMR Reviews 4.7 from 79 reviews, Trustpilot 3.3 from 147.
- FunnelCockpit (Germany): from €47 a month, no free plan. You can test any plan for 14 days for €1. According to the vendor, it covers websites, funnels and training platforms, with servers in Germany. OMR Reviews 3.6 from 9 reviews, Trustpilot 3.2 from 66.
- Systeme.io (based in Dublin): permanent free plan without a credit card, with three funnels and up to 2,000 contacts, paid from $17 a month. Trustpilot 4.9 from 8,747 reviews.
Tested, but not ranked
- Funnelforms builds multi-step enquiry forms for WordPress. In our Funnelforms review, we currently advise against it: as of 12 October 2026, there was no publicly confirmed patch for a critical security vulnerability.
- Mentortools and Coachy are course platforms with landing pages. Both lack the depth for complex funnels, as our reviews of Mentortools and Coachy also say.
How we selected and scored
The tables only include tools with a scored review on ecom-tools.de. Each gets five sub-scores from 0 to 5, and the overall score is the unweighted average. The details are on How we test.
The order comes from the test score alone, and placements can’t be bought. Some links are affiliate links and marked with *. The commission has no influence on score or rank.
We checked prices and user ratings on 5 November 2026 on the Shopify App Store, vendor websites, Trustpilot and OMR Reviews. The scores come from the individual reviews.
