🔄 Zuletzt aktualisiert am 1. July 2026
TL;DR: Privy in 30 seconds
- 🛍️ Popup & email/SMS marketing for Shopify: Privy captures leads via popups (spin-to-win, exit-intent, cart savers) and automates email & SMS.
- 💶 Pricing 2026: Free plan (up to 100 contacts), Pop-ups & Displays from $24/month, Email from $30/month, SMS as an add-on (~$10). 15-day free trial (no credit card).
- ✅ Independent – Privy spun back out of Attentive in 2023 and is its own company today (even acquiring others).
- ⚠️ US tool: no German UI/support, you must ensure GDPR yourself. For deep email marketing, Klaviyo is stronger.
Effective marketing decides between growth and stagnation in e-commerce. Privy is a marketing platform built exactly for that: it combines onsite popups for list building with email and SMS marketing – with especially tight Shopify integration. In this review we look at what Privy can do in 2026, what it costs, and who it’s for.
Exclusive Ecom-Tools Offer
New users get 15% off for 12 months via our partner link. Start building your email list – free to try.
What is Privy?
Privy is a US tool for onsite conversion, email and SMS marketing aimed primarily at small and mid-sized Shopify stores. The core is popups and onsite displays for capturing leads – newsletter popups, spin-to-win gamification, exit-intent, cart savers and cross-sell. This is combined with email and SMS automations (welcome series, abandoned cart, post-purchase, win-back).
One important point upfront, because it’s often misrepresented: Privy was acquired by Attentive in 2021, but spun back out in 2023 and has been independent ever since. The tool is actively developed – Privy acquired Emotive in 2025 and Sendlane in 2026. So it was not shut down.
The Most Important Features
- Popups & onsite displays: newsletter popups, exit-intent, flyouts, banners and embedded forms – including spin-to-win gamification that noticeably lifts opt-in rates.
- Cart savers & cross-sell: abandoned-cart and upsell popups based on cart value.
- Email marketing: unlimited sending, campaigns, templates and automations (welcome, abandoned cart, post-purchase, win-back).
- SMS marketing: as an add-on with included credits.
- A/B tests, multi-step popups & quizzes plus advanced segmentation and targeting.
- Deep Shopify integration (one-click contact sync), plus BigCommerce and Wix; sync to Klaviyo/Mailchimp is possible.
💡 Pro tip: Trigger emails based on behavior (e.g. cart abandonment). That way your message lands exactly when purchase intent is highest.
What Does Privy Cost? (2026 Pricing)
Privy bills in US dollars. There’s a limited free plan and, depending on the building block, a structure tiered by contacts or page views. You can try all paid packages free for 15 days (no credit card).
| Package | Price | Includes |
|---|---|---|
| Free | $0 | up to 100 contacts, branded popups, basic list tools |
| Pop-ups & Displays | from $24/month | page-view based; all popups, spin-to-win, A/B tests, embedded forms |
| from $30/month | contact based; unlimited sending, email & SMS automations, segmentation | |
| SMS add-on | from ~$10/month | incl. 250 SMS credits/month, rest volume-based |
(Larger stores get custom enterprise terms. Check privy.com for current pricing.)
Who is Privy (Not) For?
This is YOUR tool if…
- … you run a small to mid-sized Shopify store and want to build your email list quickly and cheaply via popups.
- … you want to start simple email/SMS automations (abandoned cart, welcome) without learning a complex tool.
- … you run English-language popups & campaigns and want to use the free tier to test.
Better keep your hands off if…
- … you need deep segmentation, complex flows and strong analytics – Klaviyo is far more powerful here.
- … you want a German-language solution with German support. Privy is a US tool without a German UI.
- … you work outside Shopify – the integration is less seamless there.
Strengths & Weaknesses
What we like:
- ✅ Very strong popup/list building incl. spin-to-win – ideal to get started.
- ✅ Easy to use, fast Shopify connection (one-click sync).
- ✅ Email, SMS and onsite conversion in one tool, cheap entry point.
Where it falls short:
- ❌ Free plan very limited (100 contacts); pricing gets confusing as you grow (contact AND page-view based + add-ons).
- ❌ Email features fairly basic (weaker automation/segmentation than Klaviyo).
- ❌ No DACH focus: US tool, no German UI/support, you must ensure GDPR (double opt-in, DPA, US data transfer) yourself.
Transform your e-commerce marketing
Build your list and automate email & SMS – via our link with 15% off for 12 months.
