How to Grow Your B2B Sales with SparkLayer’s Wholesale Features

Last updated on October 15, 2026

If you have ever tried to run wholesale on a normal online store, you know the pain. Regular shops are built for one shopper buying one of something. Your B2B buyers are different: they order in bulk, they expect their own negotiated prices, they want to pay on invoice, and they usually place the same big order again and again. Force that behaviour through a standard checkout and you end up drowning in manual spreadsheets, back-and-forth emails, and discount codes that were never meant for this.

The usual “solution” is to build a second, separate wholesale store or replatform onto something enterprise-heavy. Both are expensive and slow. SparkLayer* takes a different route: it layers B2B and wholesale features straight onto the store you already have, so you can sell to businesses without tearing everything down and starting again.

What is SparkLayer?

SparkLayer is a B2B and wholesale app that plugs into your existing e-commerce store and turns it into a proper trade-ordering platform. Instead of replacing your shop, it sits on top of it and adds all the things wholesale buyers expect: customer-specific prices, bulk ordering, quotes, invoicing and self-serve accounts.

It works with the platforms most brands already use: Shopify (including Shopify Plus), BigCommerce, Wix, WooCommerce and Magento. If you run a fully custom site, there is also “SparkLayer Ignite” to connect it, as part of the Enterprise plan. More than 3,500 brands, distributors and manufacturers use it today, and it holds a rating of 4.9 out of 5 on the Shopify App Store (389 reviews as of October 15, 2026). Many of those reviews come shortly after onboarding and mainly praise the support; on Wix and BigCommerce there are only a handful of reviews so far.

Key features

Price lists and tiered pricing

This is the heart of any wholesale setup, and it is where SparkLayer shines. You can create customer-specific price lists so each buyer or group sees exactly the prices you agreed with them. On top of that you get quantity and tiered pricing (cheaper per unit the more they buy) plus minimum and maximum order quantities, so a customer cannot order two units when your trade terms say the minimum is a case of twelve.

B2B self-serve and order pads

Your buyers get a branded self-serve storefront where they can log in and place orders themselves, around the clock, without emailing you first. To make reordering fast, there are order pads and quick-order tools plus saved shopping lists, so a customer can rebuild last month’s order in seconds instead of hunting for every SKU. Since 2025 there is also an AI-powered “intelligent cart” (from Starter) with file-upload ordering: a buyer uploads a PDF, Excel or CSV file and the cart gets built automatically.

Sales-agent portal

If you have reps in the field or on the phone, the sales-agent portal lets them log in and place orders on behalf of their customers. They see the right prices for each account and can manage orders directly, which removes a huge amount of manual order entry from your team.

Quoting and invoicing

Wholesale rarely runs on instant card payments. SparkLayer supports net payment terms, pay-on-invoice and credit limits, so buyers can order now and pay later within the limits you set. The quoting engine lets a customer request a quote that you can turn into an order once it is agreed, and invoicing plus company multi-user accounts (several people ordering under one business) round out the trade experience.

Integrations

SparkLayer connects to your accounting stack with integrations for Xero and QuickBooks Online (since March 2026 on the Pro plan, with invoices created automatically), so invoices and orders flow into your books instead of being retyped. On the higher plans you also get API access, which matters if you want to wire SparkLayer into an ERP or other back-office systems.

Who is SparkLayer for?

SparkLayer is squarely aimed at businesses that sell to other businesses on top of, or instead of, selling to consumers. The classic fit is a growing DTC brand that keeps getting wholesale enquiries and wants to serve them properly without building a second store. Distributors and manufacturers who live on repeat bulk orders are the other obvious match.

This is your tool if…

• You already run on Shopify, BigCommerce, Wix, WooCommerce or Magento and want to add wholesale without replatforming.
• You need customer-specific prices, tiered pricing and minimum order quantities.
• Your buyers expect to pay on invoice with net terms rather than by card.
• You have sales reps who place orders on behalf of customers.
• You want buyers to self-serve and reorder without emailing you every time.

Give it a miss if…

• You only sell to consumers and have no real B2B side.
• You sell on Shopify and three price tiers are enough. Since April 2026 Shopify includes company accounts, three B2B catalogs, tiered pricing and payment terms from the Basic plan at no extra cost; customer-specific prices still need Shopify Plus.
• Your store runs on a platform SparkLayer doesn’t support and you can’t use Ignite.
• You do very high B2B order volumes but want to avoid the higher plans, since pricing scales on order count.
• You need billing in euros or your local currency, as SparkLayer bills in USD only.

What does SparkLayer cost?

SparkLayer’s pricing is built around one number: how many B2B orders you process per month. That is the honest thing to understand up front. It is not tiered purely by features you switch on. Even if a cheaper plan technically does everything you need, going over your monthly order cap means you have to upgrade regardless. So estimate your realistic order volume before you pick a plan.

Prices are in USD (billed in USD only), and every paid plan comes with a 14-day free trial.

Two add-ons are worth noting: an extra sales agent costs $39/month, and the standalone Quoting Engine is $49/month if it is not already included in your plan.

Pros and cons

Pros

• Adds full B2B and wholesale features without replatforming your store.
• Works with all the major platforms (Shopify, BigCommerce, Wix, WooCommerce, Magento) plus custom sites via Ignite.
• Genuinely deep trade features: price lists, tiered pricing, sales-agent portal, quoting, net terms and invoicing.
• Free Basic plan (Shopify only) and a 14-day trial let you test it properly before paying.
• Very strong Shopify App Store rating (4.9/5 from 389 reviews) and 3,500+ brands using it.

Cons

• Pricing scales on order count, so busy stores can be pushed up the plans fast.
• Billed in USD only, which adds currency friction for DACH businesses.
• Add-ons like extra agents and the quoting engine can bump the real monthly cost.
• Overkill if you have little or no genuine B2B demand.

Conclusion

SparkLayer solves a real, annoying problem: selling wholesale on a store that was never built for it. Instead of forcing you to run a second shop or replatform, it adds proper B2B ordering — customer prices, bulk and tiered pricing, quotes, net terms and self-serve accounts — right on top of what you already have. For a growing brand adding a wholesale channel, or a distributor that lives on repeat orders, that is a very practical shortcut. Finding the retailers in the first place is a different job, and that is where Overjoy comes in.

If you sell on Shopify, first check whether its own B2B features, included from the Basic plan since April 2026, already cover you. The main thing to keep your eye on after that is the pricing model. Because it scales on B2B orders per month, your bill is tied to your success rather than to the features you use, so map your order volume to a plan before you commit. The free Basic plan and 14-day trial make it easy to try the whole thing with real orders first, which is exactly what you should do.

Frequently Asked Questions (FAQ)